The Paranoid Writer

When Life Gets in the Way

Marketing: Not for the Shy

Marketing. Marketing. Marketing.

Here's My Book Cover

Whoever thought I would have to take on marketing? Well, I guess I did but was in denial.

Before I let my publisher go, I thought she would help me with marketing and give me some ideas, but I knew that she probably knew as much as me.  Deep down inside, I knew that I would be the one to handle my own book.

Sure, I set up my Facebook page, Twitter account, and website. That’s not enough because they only hit the tip of the iceberg. There’s so much more to do.

I found that I can’t be shy . . . I have to put myself out there with emails and phone calls and requests. That’s part of it.

I have not hired anyone yet because I wanted to get my website in order and my book corrected. I also wanted to see what I could do on my own. Well, the website is ready to go, and the book is corrected, and I’m learning tools that will help me with marketing.

Believe me, I will end up hiring a PR specialist. It’s coming real soon.

The road of self-publishing is hard. I’ve had to swallow my pride many times and look at my mistakes, but I’ve also had many victories. I’ve learned so much about my writing, about publishing, and now about marketing. Well, I have much more to learn about marketing.

It’s a great path, and I’m glad I’m on it.

January 31st, 2012 Posted by | Marketing | no comments